My experience in UX/UI design was shaped by my time working directly with a dedicated UX/UI department, where I collaborated on projects that balanced user needs with clean, intuitive design. This hands-on experience taught me the importance of functionality, accessibility, and user flow—values I carry into every interface I design. From wireframes to high-fidelity prototypes, my goal is always the same: to create digital experiences that feel seamless, engaging, and human-centered.
Date
December 17, 2020
My Role
Asistant UX/UI Designer
The problem
Car Company Required to Renovate their Web Page
A car company approached our UX/UI team with the need to renovate their outdated website. Their existing platform no longer reflected the brand’s evolving identity and lacked the functionality and visual appeal required to engage modern users. Navigation was clunky, the user journey was unclear, and the site was not fully optimized for mobile devices—resulting in a drop in user retention and overall performance.
The solution
Website Re-Design
Our team delivered a complete redesign of the website, focused on creating a modern, responsive layout and a more intuitive user experience. While I wasn't the lead designer on the project, I contributed by designing several key pages—examples of which are featured below. I worked closely with the UX/UI team to ensure that my designs aligned with the overall vision, maintained consistency, and supported both user needs and the brand's identity. The result is a refreshed digital presence that is both functional and visually engaging.
Note
For confidentiality reasons, the company’s name and branding have been removed from the materials shown.
Web Page for a car company
Technique: UX/UI Program: Adobe XD Client: Car company 2020
The problem
Brewery Required a Web Page
A local brewery needed a website to establish its online presence and better connect with customers. At the time, they had no dedicated platform to showcase their products, share news or events, or provide essential information like opening hours or location. They wanted a site that reflected the brewery’s personality, told their brand story, and made it easy for visitors to learn more and get in touch.
The solution
Website Creation
Our team worked together to design and develop a fresh, user-friendly website for the brewery. We focused on creating a platform that not only reflected the brewery’s unique character and story but also made it easy for visitors to navigate. The site features an interactive menu, information about the brewing process, upcoming events, and a simple contact form. We ensured the design was responsive, allowing users to explore the brewery’s offerings on any device. The result is a welcoming, functional site that effectively represents the brand and enhances customer engagement.
Note
This was a university project.
Bodega de Chema
Technique: Mixed Program: Photoshop, Illustrator, Word, DreamWeaber, Sublime and Indesign 2015
